The 2026 Franchise and Trade Agencies Exhibition commenced in Amman, Jordan, as a two-day event aimed at fostering economic ties between Jordan and Iraq. This significant gathering, designed to strengthen the commercial bridge between the two nations, is being held at the Amman International Exhibition Center. The exhibition is a collaborative effort, meticulously organized by the Pana Conferences and Exhibitions Foundation and the Iraqi Business Council in Jordan. Its primary objective is to connect businesses with burgeoning opportunities within the Iraqi market, a substantial consumer base with a population of about 45 million people. The event serves as a key platform for companies looking to expand their reach, explore new partnerships, and capitalize on the growing economic integration between Jordan and Iraq.
Economic Partnership Flourishes
The Jordanian economy demonstrated strong performance in 2025, according to recent figures released by economic authorities. This strong economic health provides a solid foundation for Jordan's engagement in regional trade and investment initiatives. National exports saw an impressive increase of more than 10 percent in 2025 when compared to the previous year, 2024, indicating a healthy and expanding export sector. This growth in exports was accompanied by a significant rise in foreign direct investment, signaling increased international confidence in Jordan's economic stability and potential for growth.
Foreign direct investment into Jordan rose by more than 30 percent in 2025, a clear indicator of the country's attractiveness to global investors. This substantial influx of capital is expected to fuel further economic development and job creation. Looking ahead, a substantial package of major projects is scheduled for 2027 and 2028, showing a long-term vision for sustained economic expansion. These ambitious projects have estimated capital expenditures totaling approximately $9 billion, signaling continued development and significant investment in key sectors in the coming years. Such large-scale investments are poised to transform various industries and infrastructure, further enhancing Jordan's economic landscape and its capacity for regional cooperation.
Strategic Importance of Integration
Bilateral trade between Jordan and Iraq achieved its highest level in 15 years during 2025, a testament to the strengthening economic bonds between the two neighboring countries. This remarkable increase shows the growing economic integration between the two nations, building on established trade routes and cooperative agreements that have been fostered over years. The upward trend reflects a concerted effort by both governments and private sectors to strengthen commercial exchange and investment opportunities, recognizing the mutual benefits of a strong economic partnership. Such strong trade figures are often seen as indicators of deepening economic partnerships, which can significantly contribute to regional stability and development, creating a more interconnected and prosperous Middle East.
The 2026 Franchise and Trade Agencies Exhibition in Amman provides a strategic platform for businesses to further capitalize on these strengthened ties. By facilitating direct interactions and showcasing opportunities, the exhibition aims to expand market access for Jordanian and Iraqi companies and foster new collaborations across various sectors. The success of such events is key for translating high-level economic agreements into tangible business outcomes, driving growth and innovation.
Voices from the Exhibition
The 2026 Franchise and Trade Agencies Exhibition provided a dynamic platform for businesses from both Jordan and Iraq to explore new avenues for collaboration and expansion. Held at the Amman International Exhibition Center, the event was meticulously organized by the Pana Conferences and Exhibitions Foundation and the Iraqi Business Council in Jordan, ensuring a professional and productive environment for all participants. Attendees, representing a wide array of industries, engaged in focused discussions centered on market entry strategies and partnership models, all aimed at capitalizing on the increasing economic integration between the two countries.
Many attendees expressed considerable optimism regarding the potential for growth within the Iraqi market, which is home to approximately 45 million people, representing a significant consumer base for goods and services. The exhibition facilitated direct engagement between Jordanian companies seeking to franchise their successful business models or establish agencies for their products, and their Iraqi counterparts who are keenly interested in bringing new and innovative products and services to their consumers. This direct interaction is vital for forging strong business relationships and understanding market nuances.
The event noted the ongoing efforts by both nations to foster a more interconnected and strong regional economy, emphasizing the strategic importance of such cross-border initiatives. Discussions also touched upon critical aspects such as logistics and regulatory frameworks, with an aim to identify and implement measures designed to streamline cross-border trade and investment. These practical considerations reinforce the strategic importance of such gatherings for private sector development, as they address the operational challenges and opportunities essential for sustainable economic growth and collaboration between Jordan and Iraq.
