PromoMedia and the University of Jordan signed a strategic partnership agreement on 5 November 2026 to introduce the PromoMedia Campus Network. This initiative establishes a new digital infrastructure across the university grounds. The agreement formalizes the collaboration between the two organizations to integrate specialized media and communication technology into the campus environment. University of Jordan President Nathir Obeidat and PromoMedia Group representative Patrick Al Haber participated in the signing ceremony to initiate the project. Abdullah Haddad also attended the proceedings as the parties committed to the deployment of these network services. Future operations will focus on expanding the digital reach of the institution through this dedicated platform.
Network Infrastructure and Scope
The network consists of 33 Premium Digital MUPIs and 7 Synchronized Digital Screens. These digital units will be positioned throughout the University of Jordan campus. The deployment plan includes placement within academic buildings, healthcare facilities, student hubs, and along various pedestrian routes.
Patrick Al Haber, Managing Director of PromoMedia Group, and Dr. Nathir Obeidat, President of the University of Jordan, signed the agreement to authorize this infrastructure project.
Regarding the collaboration, Patrick al Haber, Managing Director of PromoMedia Group, stated: "We are proud to partner with the University of Jordan on a project that introduces a new dimension to campus advertising. This partnership represents an important milestone in the evolution of outdoor advertising in Jordan. Through PromoMedia Campus Networks, we are creating a premium advertising environment where brands can engage with audiences in a meaningful, high-frequency setting while supporting innovation within one of the region's leading educational institutions."
Dr. Nathir Obeidat, President of the University of Jordan, provided his perspective on the implementation: "This partnership reflects the University’s commitment to keeping pace with technological developments and leveraging modern digital solutions to enhance the campus environment, improve its visual landscape, and optimize the use of available spaces through a structured approach that respects the University’s standing and academic mission. The agreement also creates opportunities to benefit from specialized expertise in outdoor advertising and transfer technical knowledge to the University’s teams, contributing to the development of services and strengthening public-private partnerships."
