Nissan served as the official sponsor of the Red Bull Car Park Drift, which took place at the Dead Sea on 2 October 2026. This high-profile motorsport gathering brought together automotive enthusiasts and professional competitors at the Dead Sea location. Eng. Ekrimeh Mahasneh, CEO of Bustami & Saheb Group, noted the company's objective in backing the motorsport event. "We believe our relationship with customers and Nissan enthusiasts extends far beyond offering vehicles," Mahasneh said. "It is about creating exceptional experiences that leave a lasting impression and foster meaningful, lasting connections. With this in mind, we will continue to support distinctive initiatives and events that bring us closer to the interests of Jordanian audiences while highlighting what Nissan stands for: innovation, performance, and the excitement of driving."
Demonstrating Performance and Heritage
Professional drift driver Abdo Feghali conducted a precision demonstration using the Nissan Z during the event at the Dead Sea. The display noted the technical capabilities of the vehicle in a controlled environment designed for drifting maneuvers. Eng. Ekrimeh Mahasneh, CEO of Bustami & Saheb Group, commented on the inclusion of the vehicle and the driver's performance. "Our sponsorship of Red Bull Car Park Drift reflects our commitment to strengthening Nissan's presence at events that celebrate automotive passion and the spirit of competition," Mahasneh stated. "It also provides a valuable opportunity to connect with audiences who share our appreciation for performance and excellence. We are proud to have the Nissan Z featured at this event, particularly with professional driver Abdo Feghali behind the wheel. His demonstration brought the car's sporting character to life, offering spectators a firsthand glimpse into the performance heritage Nissan has built over decades."
The collaboration between Nissan and Red Bull extended beyond the main competition day. Nissan and Red Bull held a two-day activation prior to the main drift event at the Mecca Street showroom. These sessions occurred on 29 September and 30 September 2026. The Mecca Street showroom served as a central hub for these activities, allowing the brand to engage directly with the public before the main event at the Dead Sea. Organizers scheduled the showroom activation hours to run from 6:00 PM to 10:00 PM on both days. This schedule provided interested attendees with a four-hour window each evening to experience the activation. The integration of these pre-event sessions at the Mecca Street showroom was intended to build anticipation for the performance displays performed by Abdo Feghali. By providing this access, the organizers ensured that the spirit of the Red Bull Car Park Drift was established in the community well before the final competition took place on 2 October 2026.