Jordan Exports launched market intelligence studies for Kenya, Tanzania, Uzbekistan, Indonesia, and Malaysia on 19 October 2026. These assessments identify a total addressable market volume of approximately USD 2.5 billion across the five target countries. Dr. Maher Matalqa, Board Chairman of Jordan Exports, stated, "the studies utilized field-based research, direct market visits, and stakeholder interviews rather than relying solely on desktop statistical data." The organization intends for these findings to guide domestic companies in their efforts to expand into these emerging markets. By providing specific data on consumer demand and trade requirements, the initiative seeks to assist Jordanian exporters in securing a portion of the projected USD 2.5 billion trade opportunity identified by the research team.
The research conducted by Jordan Exports provides a granular breakdown of each target nation’s economic landscape. By focusing on Kenya, Tanzania, Uzbekistan, Indonesia, and Malaysia, the organization aims to diversify the geographical reach of national products. The studies identify a total addressable market volume of approximately USD 2.5 billion across the five target countries, offering a roadmap for businesses to navigate local regulatory environments and competitive pressures. Dr. Maher Matalqa noted that the methodology prioritizes on-the-ground verification to ensure the accuracy of the trade data provided to local firms.
Expanding Bilateral Trade Frameworks
Jordan plans to initiate formal consultations with Kenya early in 2027 to establish a bilateral trade agreement framework. These discussions aim to formalize trade relations and reduce barriers for Jordanian businesses seeking to enter the Kenyan market. The proposed framework is designed to create a predictable environment for exporters by addressing logistics and legal standards.
Dana Zoubi, Secretary-General of the Ministry of Industry, Trade and Supply, stated, "export promotion serves as a primary pillar under the Economic Modernization Vision to convert national productive capacity into high-value economic growth." This strategic orientation emphasizes the role of international partnerships in strengthening the national industrial base.
Government officials are also finalizing a preferential trade agreement with Rwanda that covers 122 tariff lines. Jordan is finalizing a preferential trade agreement with Rwanda covering 122 tariff lines. This arrangement aims to streamline customs procedures and lower duties for specific Jordanian goods entering the Rwandan economy. By reducing the fiscal burden on imports, the agreement is expected to increase the presence of domestic goods in Rwandan retail and industrial sectors.
A separate preferential trade agreement with Uzbekistan is scheduled for signing next month. This deal includes 150 tariff lines and represents an effort to codify trade terms between the two nations, following recent market intelligence assessments that identified Uzbekistan as a key target for Jordanian exports. A preferential trade agreement with Uzbekistan spanning 150 tariff lines is scheduled for signing next month. These agreements collectively form a multi-pronged approach to enhancing market access, ensuring that Jordanian exporters have the necessary legal and logistical support to capitalize on the USD 2.5 billion opportunity identified by the recent market intelligence studies. Through these formal frameworks, the Ministry of Industry, Trade and Supply continues to align its trade policy with the broader goals of national economic expansion.